Every Club Vision | Premier League | FM21
In this FM21 guide, we will be showing you every FM21 Premier League team’s club vision. Club Vision is a vital part of Football Manager 2021 and underlines your time at the club for many years to come.
Failure to meet the proposed club vision could lead to putting your job at serious risk.
You can also check out our Club Vision guide for the MLS here.
Arsenal
Arsenal haven’t fared too well since the departure of their greatest ever manager, Arsene Wenger, back in 2018. Unai Emery was bought in as his successor, but he only lasted a season and half.
Former Arsenal captain, Mikel Arteta, is currently at the helm at The Emirates but following a disappointing start to the season (although they have picked it up recently), pressure is growing on him.
The club culture for the North London side is to be playing attacking and entertaining football, sign players under 18 for the future and to develop players through the youth system.
As part of the clubs five year plan, they expect you to work within the wage budget.
Aston Villa
Following some time away from the Premier League, the Clarets and Blue Army returned last season and just stayed up on the final day. Villa fan, Dean Smith, is currently at the helm and has enjoyed a good start to this season.
The board have a number of club culture requests including not signing players over 28, playing attacking football and developing players throughout the youth system.
At the end of the five year plan, they expect you to sign players to sell for profit and work within the wage budget. Whilst in terms of on pitch success, they expect to be a top half team.
Brighton
This is the default club vision for Brighton at the start of the current season in Football Manager 2021. The board expects you to sign players under 22, and develop through the youth system as part of the club culture.
As part of the five year plan, they would like you to maintain the club’s global reputation, sign young players to develop for a profit and work within the wage budget.
On the pitch, they only expect to continue being an established Premier League side.
Burnley
This is the default club vision for Burnley at the start of the current season in Football Manager 2021. The board expects you to play direct football, sign players under 22, develop players through the youth system, and to play defensively solid football.
There are no major plans for the club in the five year plan as they just expect you to work within the wage budget.
Whilst in terms of success on the pitch, survival is the aim for the first season but by the end of the five years, they expect top half finishes.
Chelsea
With no league title since 2017, the Chelsea board are relying on you bringing the trophy back to South West London. They expect you to play both attacking & possession football, develop players through the youth, sign players under 22, play entertaining football and also sign high reputation. How will you please everyone?
In terms of a five year plan, the South West London side has a long one including expanding and building a new stadium, working towards being more self-sustainable and maintaining the best youth system in the world.
On the pitch, expectations for your maiden season are not high as they only expect to qualify for the Champions League, but by the end of the five years, they want Premier League trophies in the capital.
Crystal Palace
This is the default club vision for Crystal Palace at the start of the 20/21 season in FM21. For the club culture, the board would like you to play counter-attacking football, develop players using the youth system and to sign players under 23 for the first team.
As part of the Eagles’ five year plan, they would like you to sign players who you will then sell on for a profit in the future, and also to work within the wage budget.
Whilst in terms of on-field success, the board would like you to begin recording a top half finish for the South London side, whilst also growing the club’s reputation.
Everton
Everton are currently on a barren trophy run since winning the FA Cup back in 1995. The club have enjoyed minor successes since such as qualifying for the Champions League under David Moyes. The club culture at the club includes playing possession football, playing attacking football and not signing players over 30.
As part of the five year plan, the Toffees are planning to build a new stadium, and want you to work within the wage budget.
In terms of on the pitch, the club would like you to keep qualifying for Europa League and reach the proper rounds, whilst also being the best of the rest in the Premier League.
Fulham
One of the best away days in the English game according to some. Taking the boat across the Thames to Craven Cottage is an annual tradition for many, broken by this horrible COVID-19 pandemic. Recently promoted back to the Premier League, the board would like you to play possession football, sign players under 22 and develop players using the youth system.
Their only requirement for the fiver year plan is to work within the wage budget.
To please them on the pitch, they expect you to fight bravely against relegation – and if you do manage to stay up, they expect to maintain top half finishes at the end of the cycle.
Leeds United
Leeds are back in the Premier League after a long time away this season and the board don’t want the playing style to change despite the step up – as they will want you to play entertaining and attacking football and to develop players through the youth system.
In terms on the five year plan, the Yorkshire club has a number of plans including to increase the commercial revenue, expanding the stadium and to work within the wage budget.
On the pitch, they would like a midtable finish this time round, but by 2025, they will like you to be leading Leeds to to a top half finish.
Leicester
The team that did the unthinkable in 2015-16, as the Foxes won the Premier League under the management of Claudio Ranieri. Since then, the East Midlands side has been an ever stay in the top flight, and most recently finished 5th in the COVID-hit 19/20 season.
The club culture is quite simple, play both attacking and entertaining football whilst also developing young players through the club’s youth system.
The five year plan consists of the board expanding the King Power Stadium whilst also asking you to work within the wage budget.
Whilst on the pitch, the club wants you to qualify for the Europa League whilst also reaching the semi final of the current competition this season… you will need a good squad depth.
At the end of the five years, the board wants to be recognised as the best of the rest in the league.
Liverpool
Liverpool ended a 30 year title drought as they rocketed to the title last season – with the unique record of winning the title both the earliest (in games) and latest (in date) due to the COVID-19 pandemic.
The Merseyside club has a number of club culture demands including playing attacking and entertaining football and developing players through the youth system.
The Reds also have a number of ongoing plans in their five year plan including expanding Anfield, working within the wage budget and increasing commercial revenue.
In terms of on the field, they expect to win the Premier League most seasons, whilst also becoming self-sustainable.
Manchester City
Since the mega-money takeover in 2008, Manchester City have became one of the biggest clubs in the English game. Winning numerous league and cup titles but still haven’t got their hands on the big prize, the Champions League trophy.
The board expects you to play attacking, entertaining and also possession football. They would also like you to develop players using the youth system and signing high reputation players, can you keep everyone happy?
As part of the five year plan, they would like you to sign young players to develop for profit, maintain the status as the best club in England, and work within the wage budget.
On the pitch at the Etihad, the City board have rather low expectations as they just want to see their team continue to qualify for the Champions League
Manchester United
Arguably the biggest club in the English game, Manchester United, have struggled since the retirement of Sir Alex Ferguson, having gone through three managers in that time, but seem to have reached a solid point under Ole.
The club culture is packed of traditional Manchester United values including playing attacking football, signing English players, signing high reputation but also bringing through the youth, just like Fergie did back with the Class of 92.
Their five year plan consists of increasing their commercial revenue, maintaining the best youth system in the country and working within the wage budget
On terms of on the pitch, by the end of the five years, Ed Woodward would like you to be challenging for both the Premier League and the Champions League.
Newcastle
Newcastle are a club waiting for a new manager and owner as pressure grows on Steve Bruce – and it is no secret how unhappy the Magpies are with the owner, Mike Ashley.
The club culture only consists of not signing players over 26 and developing players through the youth system.
As part of the five year plan, the board would like you to sign players to sell for a profit, sign young players to develop for a profit and to work within the wage budget.
As the owner is looking to sell the club, there is no plans set for on the pitch success past the current season, however, they would like to be self-sustainable by the end of the 2021-22 season.
Sheffield United
Sheffield United defied all the odds last season as they recorded a top half finish in their first season back in the top flight, despite being tipped for relegation by many fans and pundits.
The club culture request are as follows: playing possession football, make the most of set pieces and develop youth players.
In terms of the five year plan, the board would just like you to work within the wage budget.
On the field, the board are expecting you to avoid relegation this season but by the end of the plan, they would like Sheffield United to maintain top half finishes.
Southampton
Southampton have been an ever-stay in the Premier League since promotion in 2012, and since their 9-0 defeat to Leicester last season, the Saints have turned it around big time.
The board have a number of club culture requirements including playing attacking football, not signing players over 28, sign players under 23 and to develop players through the youth system
In terms of the five year plan, the only request is to work within the wage budget
On the field, they would like you to maintain a top half finish whilst also helping the Hampshire side develop the best youth system in the country.
Tottenham
Tottenham have enjoyed mild success since Daniel Levy took over the club but haven’t won a trophy since 2008, but with their new state of the art stadium, there is real belief that the North London side can challenge for major trophies.
The board have a number of club culture requirements including playing attacking football, not signing players over 30, signing players under 22 and to develop players through the youth system
In terms of the five year plan, the only two requests are to work within the wage budget and to only offer one year contract extensions to any player over 30.
On the field, they would like you to maintain a title challenge and reach the latter stages of the Champions League. The board would also like to work towards becoming self-sustainable.
West Brom
West Brom returned to the Premier League fold after two seasons away under the management of Slaven Bilic, although now under the management of Sam Allardyce.
The club board only has one club culture request which is to develop young players through the youth system, whilst in terms of the five year plan, the only request is that you work within the wage budget.
In terms of on the field, the board expect you to become an established Premier League side by the end of the 2024/25 season.
West Ham
West Ham are currently enjoying a very successful season sitting 5th in the Premier League, under David Moyes. After a few mixed seasons, there’s real hope in East London that The Hammers can achieve a top half finish this time around.
The board would like you to play attacking football, develop young players, sign high reputation but not over 30… a balancing act!
As part of the five year plan, their only request is to work within the wage budget
On the field, they would like you to maintain a top half finish whilst they work towards becoming self-sustainable.
Wolves
The last two seasons for Wolves have been pretty good, finishing 7th both times and even playing in Europa League last season. With no European football this term, can they go one better and break into the top six?
The Wolves board have the following club culture requirements: signing Portuguese players, signing high reputation players, play entertaining football and developing young players.
The only requirement in the five year plan is to work within the wage budget.
On the pitch, the board would like you to qualify for the Europa League and continue to be recognised as the best of the rest.
There we have every FM21 Premier League Club Vision. Obviously, these club visions can change in game throughout the years when a board changes or if you get promoted or relegated. However, these are the default club visions at the start of the game.
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